A good, firm handshake, eye contact and greet them by name – in business, that’s the number one way to leave a good first impression. When it comes to Direct Mail marketing, you might not be able to shake your customers’ hands or look them in the eye but you sure as sure can use their name, and use it well.
We put the special in specialised DM by pushing boundaries and digging tunnels. There’s a mass audience out there waiting to be reached. Direct mail marketing is one of the most cost-effective ways of selling your business wares to a whole new (or existing) customer base. It’s a lot of bang for little bucks.
DM speaks volumes but, if you really want to be heard, you need to make a good first impression. Let your customers know they’re not just another random mailbox by utilising personalised DM. Personalised DM allows you to produce printed documents as individual as those receiving them.
Every business making contact with potential customers is offering the greatest deal in the world (or so they believe) but it takes more than just a special offer for customers to follow through. Personalise it. We believe DM should be tactile, fresh and engaging. If you want your message to be heard, let them know that it’s really for them.
Names are not enough. As well as producing material that knows its audience, we employ the latest techniques and technologies in one-to-one engagement. Individualise text, logos, colours and images from one piece to the next on a single run and integrate your DM with print, online and SMS campaigns for maximum impact.
Personalised DM is as much about personalising the product for the customer as it is about personalising our service to you. We’ll match our solution to your market so you get open rates that will increase your heart rate.
The message is powerful, and we wield this power carefully. It’s all about accuracy. The quickest way to lose a customer is to get it wrong. Our engineers have done us proud by creating purpose-built hardware and software that ensures complete accuracy on every variable data impression.
Our record of getting it right is 100%. There’s no higher guarantee than that.